Ducati Customer Perception and Brand Loyalty Essay

Ducati Customer Perception and Brand Loyalty - Essay Example The research has been divided into different parts and each part is important to achieve the research aim and objectives in a significant and desired manner. There is no denying that loyalty is dependent on satisfaction and when customers are satisfied, there is every chance of them becoming loyals making it easy for organsiations to retain them for a long period of time. The research aims at identifying the loyalty and trust of Ducati customers in a critical and logical manner along with understanding what exactly influence and impact their loyalty in the short as well as in the long run. The research covers different aspects of customer loyalty and customer perception with prime focus on Ducati as a brand appealing a number of customers across the world. Pomerantz defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources and resources. It can be the case that customers using the existing product or service may create awareness along with changing the level of perception about that particular product or service. Organisations need to understand the perception of customers in order to market their products and services along with offering them something that will exceed the level of perceived perception (Alan, Gary, 2011) The research aims at identifying the perception of Ducati customers through questionnaires in order to understand their views and opinions highlighting their loyalty and trust factor for the motorcycle brand. The research has been divided into different parts and each part is important to achieve the research aim and objectives in a significant and desired manner. There is no denying that loyalty is dependent on satisfaction and when customers are satisfied, there is every chance of them b ecoming loyals making it easy for organsiations to retain them for a long period of time (Jones, et al, 2002). The research aims at identifying the loyalty and trust of Ducati customers in a critical and logical manner along with understanding what exactly influence and impact their loyalty in the short as well as in the long run. The research covers different aspects of customer loyalty and customer perception with prime focus on Ducati as a brand appealing a number of customers across the world. 1.1: Research Background Customer perception decides their buying behavior to an extent. Considering the fact that good and valid perception about a product often creates a positive image that allures customers to get associated with that product or service in the short as well as in the long run. Customer perception can be considered as the first stage of buying behavior where there is a difference between the reality and perception. Until and unless, customers use the product; ascertaini ng the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment. Perception leads to interest and zeal that forms the foundation of accepting products and services. On the other hand brand loyalty is consumers’

Morality in Education and the Canadian Charter of Rights and Freedoms Speech or Presentation

Morality in Education and the Canadian Charter of Rights and Freedoms - Speech or Presentation Example And this is similar to the way that the laws of science work in nature, laws of logic work for reason – all this means that there also exists a moral order. It is vital that we once again believe in a superior, unchanging moral order, and give it a proper and important place in the educational process. And this is why several people feel that morality education should be taught in schools. And this is not it. Schools also hold the responsibility to guide children in the step by step development procedure, and developing morals and ethical principles leads to proper development. Thus, it is indeed the responsibility of the school that it educates the children regarding the morals. It is important for moral education to be started very early on so that the morals are instilled in the child permanently. Moral education should begin at home and continue in school. However, it does not end there. It continues throughout a person’s life as he is involved in various situations and circumstances. The social forces continue to teach man about how to act morally and change and influence him. Moral education helps a person make appropriate decisions; it tells him the difference between right and wrong. One thing, however, is to be noted that morality is an abstract notion and everyone has a different view of it and the teacher will pass on to their students what they have in their mind. Canadian Charter of Rights and Freedoms The Canadian Charter of Rights and Freedoms is for the guarantee of the rights and freedoms of the people in Canada. They cannot be restricted by law, within limits that are reasonable and evidently justified in a free and independent society. Canadian Charter of Rights and Freedoms takes care of human rights in Canada. The Charter is part of the law and the Constitution of Canada. The federal government is not allowed to arbitrarily change anything in the charter. She is also a paramount to the laws of any province or territory. The Ch arter makes sure that everyone in Canada is able to enjoy certain basic freedoms which are these: They have a right to any religion and freedom of conscience They are not restricted regarding their thought, religion and expression and they have freedom of media, such as press They have no restrictions regarding any peaceful assembly they want They are allowed to associate with whomsoever they wish (for example, membership in the union) These rights are known as fundamental freedoms since they are the basic rights allowed to every person living in Canada. However, the Charter does allow the Parliament to temporarily restrict some or all of these freedoms in certain situations; for instance the people may not be allowed the freedom of assembly when there is a war. Although the Charter gives the right of freedom of speech, student councils in majority of Canadian secondary schools are closely monitored and restricted by school administrations. So, basically, students do not have comple te rights over their speech, assembly or publishing what they want to. That means the Charter is not valid in this case although the courts may ask schools for justification regarding the limitations. Limiting students’ rights may be a good thing and also may not work out well. Good because it is important to take care of and maintain discipline in schools and educational institutions; and if students are given complete freedom they may take advantage of that. The bad part is